History

Established in 2004, Wired2Fire has grown into one of the UK’s most trusted and celebrated names in custom gaming and high-performance PCs. With a relentless passion for cutting-edge technology and customer satisfaction, we’ve been setting the standard in the industry for two decades.

It all began with a bold vision from founders Peter George and Toby Roberts. Unsatisfied with the uninspiring beige boxes available at the time, they set about designing cutting edge PCs using the very best and boldest components available. First to market with some of the trend-setting innovations that are now commonplace, like glass cases with RGB lighting and small form-factor gaming systems, the company has continued to innovate and deliver the very best Custom PCs available. Their commitment to excellence and innovation quickly fueled rapid growth. By 2005, Wired2Fire had expanded into larger premises in Dorking, Surrey— our current home town. In 2009, we moved again, into a 2,000-square-foot facility, and by 2012, we acquired our current 6,000-square-foot warehouse, where every PC is crafted with unmatched precision.

Our rise to prominence is marked by numerous industry awards and glowing reviews. With an unmatched 5/5 Trustpilot rating and countless repeat customers, Wired2Fire has become synonymous with quality, performance, and exceptional service. From water-cooled gaming beasts to ultra-responsive flight simulators, every system we build is a testament to our dedication to perfection.

Customer Satisfaction


Wired2Fire has earned numerous awards from the UK’s most prestigious IT publications, but perhaps our greatest accolade is the loyalty of our customers. A remarkable one-third of our sales come from repeat business or personal recommendations—a true testament to the satisfaction and trust our customers place in us. We put the customer at the forefront of everything we do, from assembling a computer to picking our courier partner – we ask ourselves, how will this improve the customer experience. 

Our exceptional reputation is underscored by our online feedback. In an industry where issues are inevitable, Wired2Fire stands apart. Search for our name alongside the word “problem,” and you’ll struggle to find any unhappy customers. This is a rare achievement, even among the best companies.

Wired2Fire boasts one of the highest ratings in the UK on the independent review platform, Trustpilot, solidifying our position as a leader in customer satisfaction. We are committed to delivering not just outstanding products, but an unparalleled experience. From top-tier performance to competitive pricing and world-class service, Wired2Fire ensures every customer gets the best value and support at every step.

We strive to deliver unmatched service. We are always easily contactable via the phone during working hours and we won’t make you sit in a queue. We aim to respond to emails within a few hours, and can also be contacted via your preferred social media platform.

At Wired2Fire, we don’t just assemble PCs—we craft the tools for you to achieve your gaming ambitions. With lifetime phone support, a five-year warranty, and a customer-first ethos, we aim to transform every interaction into an unforgettable experience. Whether you’re a casual gamer or an esports pro, Wired2Fire delivers the firepower to dominate your digital universe.

Price

We don’t cut corners when we specify our computers. We don’t use no-name brands for our cases and power supplies, and we don’t hide behind generic names for our motherboards. We don’t attempt to be the cheapest in the market, because we know that comes with far too many compromises to the quality of the end products. What we do strive to deliver is exceptional value for money, and for a given specification, we are one of the most competitively priced retailers in the UK. If you’re not convinced, send us a competing quote you have and we’ll do our best to match it, and tell you how we would improve it to meet our stringent standards.

Quality

At Wired2Fire, we don’t just build PCs — we craft systems we’d be proud to use ourselves. Our partnerships with industry giants like AMD, NVIDIA, Intel, and Asus, alongside trusted manufacturers such as Corsair, Cooler Master, Fractal Design, Gigabyte, and Samsung, ensure that every component we use meets the highest standards of performance and reliability.

Every PC undergoes rigorous testing far beyond real-world usage scenarios. From meticulous graphics inspections to intensive stress tests on the CPU, memory, and storage, we leave no stone unturned to guarantee perfection. Our attention to detail and commitment to quality are reflected in our exceptionally low return rate, setting us apart in the industry.

Operating from our fully-owned 6,000-square-foot warehouse, we maintain strong, long-standing relationships with key vendors and suppliers. This not only allows us to offer competitive pricing but also positions us as one of the most financially stable companies in the ever-changing tech landscape.

When you choose Wired2Fire, you’re choosing uncompromising quality, unbeatable reliability, and a team dedicated to delivering the best product for your needs. Simply put, you can trust us to exceed your expectations!

Meet our Team

Toby Roberts

Co-Founder, CFO

Toby Roberts co-founded Wired2Fire in 2004. Disappointed with the mundane selection of PCs on the market at that time, he saw a gap in the market to make fast, high quality machines for gamers and enthusiasts that were far less beige, both literally and figuratively. Toby is our resident Flight Simulator expert and also has peerless experience with hardware tweaking, overclocking and specifying.

Home Town:
Reigate, Surrey
Favourite Game:
Flight Simulator
Joined Wired2Fire:
2004

Peter George

Co-Founder, CCO

Our Chief Commercial Officer Peter co-founded Wired2Fire with best-friend Toby more than 20 years ago. Peter has been dabbling with computer hardware since the Amstrad 6128 days and remains passionate about the latest and greatest PC hardware. Heading up our sales and commercial team, you'll usually find Peter designing our award winning workstations, or on the killing fields of the local paintball arena.

Home Town:
Guildford, Surrey
Favourite Game:
Elite
Joined Wired2Fire:
2004

Dan Crook

General Manager

Dan joined Wired2Fire in 2018 and quickly rose through the ranks to become our General Manager. A hardware expert and gaming afficionado, Dan has a keen passion for hard-line water cooling and small form factor PCs. As well as overseeing operations in our Dorking manufacturing centre, Dan is also very hands on, and loves nothing more than speaking to customers and helping them choose the ideal PC.

Home Town:
Dorking, Surrey
Favourite Game:
Call of Duty 4: MW
Joined Wired2Fire:
2018

Alex Mayne

Production Manager

Alex heads up our skilled team of PC builders and has a meticulous attention to detail. As well as overseeing quality control, Alex is also in charge of our state-of-the-art testing process. He is continually improving our scripts, benchmarks and processes to ensure your PC is absolutely perfect out of the box, first time. Outside of work Alex is a keen gamer who loves adventure games and competitive first person shooters.

Home Town:
Dorking, Surrey
Favourite Game:
Skyrim
Joined Wired2Fire:
2021